All Activities
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Quantifying ROI for Rover Ads
Return on investment (ROI) is an important part of digital marketing (and really, almost every part of marketing)—it tells you whether you’re getting your money’s worth from your marketing campaigns.
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Cuisine on the Moon
An introduction to lunar cuisine.
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4 Months on the Moon
Most reference books will note that because the moon rotates only once during each revolution about the Earth, we never see more than half of its total surface. The truth, however, is that we actually get to see more of...
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Exploring the Moon
WHEN ASTRONAUTS dug into the Moon’s surface during the Apollo program, they were doing more than digging up dry, dark sediment. They were time travelers. The rocks and sediment returned by Apollo contain vital clues to how Earth and the...
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Creating Ads that Stand Out in Space
Shortly after he was hired as the executive director of the California Milk Processor Board, Jeff Manning had an epiphany. It was 1993. Sales of milk were sagging both in California and nationwide. Milk industry advocates had spent much of...
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